Union House
Regulation Crowdfunding

Raising up to $1M

Equity Stake

Target: 15% IRR

Coming Soon!
Start date: February 16, 2022
End date: May 27, 2022

Welcome! This page provides information about our project. We are collecting indications of interest for a potential capital raise through Regulation Crowdfunding. Please reference important guidance regarding Rule 206 under the Disclosures section below.

Why fund our local story


  • The first single-family homes purpose-built for communal living
  • Cost-effective, innovative workforce housing development
  • Veteran leadership with 15 years of complex real estate and private equity projects
  • Previous successful investment crowdfunding campaign
  • Communal co-living multi-tenant spaces built to single family ordinances
  • No rezoning required 
  • New business model supports strong profit potential alongside its positive community impact


The Opportunity


As noted in recent studies, Greenville is suffering from a lack of affordable housing capacity, especially for single residents who desire to live downtown. And, as the local population grows, this problem is only getting worse. Increased demand and low supply is driving rent costs higher, pushing more residents into cost-burdened housing situations (spending over 30% of income on housing). This often includes workforce populations such as teachers, restaurant staff, frontline healthcare workers, and public sector employees such as police and firefighters.

In addition to limited capacity, many affordable housing structures lack dignity, exist separate from traditional neighborhoods, and create an eyesore for the surrounding community. Union House will be the first single-family development purpose-built for communal living. Our unique designs create affordable housing for multi-family tenants within the constructs of single-family ordinances. This efficient layout allows for residences to live in community with their neighbors while providing low-cost, high-quality spaces. 

How It Works


We're reimagining affordable housing. Our designs create convenient co-living with a modern touch.

Each home has 2 distinct sections, connected by the stairwell/entry hall. This layout allows a resident to choose between entering the public space or going straight to their private space. Individual bedrooms are also laid out in a way that each resident only shares a floor with one other bedroom.

The site will include multiple structures with two unique designs.

More than a room

To increase accessibility and ease of use, each home is all-inclusive with fully furnished living spaces and a shared pool area. Rent includes utilities, high-speed internet, weekly cleanings and more. Flexible all-in leases range from $700 - $1,200 per month. 

Each structure features

Beautiful. Modern. Practical.

We're creating living spaces that meet the needs of modern day renters. Today's renters need a new housing option that is more flexible, efficient, affordable, and communal. It is time for our homes to keep up with our rapidly changing world.

Property site plan

Our custom plans were created by our brilliant design partner, Boyd Architects out of Charleston South Carolina.

Plans subject to change based on city approval.

The Neighborhood

Located just a few miles north of downtown, Union House resides within a rapidly expanding area known for its services, shopping, and range of fast and casual dining options.

It also serves as a gateway to nearby Furman University, Paris Mountain State Park, Travelers Rest, and all points north.

The Market Need


Approximately 85,000 Greenville area households are at 80% AMI (area median income) or below. Of this group, approximately 46,000 are housing cost-burdened with young renters the most likely to face issues with affordability.

Union House will serve this audience, offering a rent prices starting at $700, desirable for single renters at ~80% AMI

The Team


Matt McPheely


Greenville Native with 15 years of real estate and private equity experience. Sold and raised more than $200M in real estate and operating business transactions. Matt is passionate about community-building and impact investing. Matt recently began development on Chapel, a community-focused project that recently successfully raised with Vicinity.


Investment Summary



  • This planned security type is for an equity stake.
  • The minimum investment is $500.
  • The target IRR is 15% and a 3-5 year hold period.

Use of Funds


  • Up to $500k for use in construction on the first development (4 houses)
  • $500k up to $1M for use in development of the next location(s)

Hard Costs Include

  • Construction
  • Pool
  • Furnishings, etc

Soft Costs Include 

  • Architecture and Engineering
  • Construction management
  • Marketing
  • Leasing
Financial Highlights


Investing carries general risks, such as losing all the money you invest. There are also project-specific risks that will be detailed here if the Regulation Crowdfunding securities offering goes live.

You can learn more about the risks of investing through Vicinity here


This is not a live securities offering at this time.

  • No money or other consideration is being solicited, and if sent in response, will not be accepted;
  • No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed and only through an intermediary's platform
  • A person's indication of interest involves no obligation or commitment of any kind.

InvestLocal podcast episode where Matt discusses his vision for intentional communal living.

William McGuire
05-19-2022 8:10 PM
Matt, cool concept and offering. What, if any, is the planned cash distribution schedule during the hold period (tax distributions vs. profit distributions)? Thank you.
Matt McPheely
05-20-2022 6:48 AM
Distributions will take place quarterly once revenue begins. These will be profit distributions, but if a circumstance arises that requires a tax distribution that will be done as needed.