The Opportunity

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Belladina’s Italian Market is an Italian food escape, family-owned by Father and Son duo: Potito and Joey Leccese. Potito grew up as a child in Italy before moving to NYC where he spent time working in pizzerias and a local doughnut shop. Joey followed suit, growing up in Ptito's many kitchens learning to cook from an early age. The name "Belladina's" is meant to carry on the family tradition, borrowing from Joey's two precious girls: Karabella and Sabadina.

Nestled in the heart of downtown Greenville next to the incoming Unity Park, this concept is the latest in a long string of successful family restaurants. With our Washington street pizzeria thriving, the Belladina’s crew is going full steam ahead on a full menu Italian eatery on Hudson Street.

This location will be the only TRUE Italian market and deli in South Carolina. We (Joey and Potito) are extremely excited to be bringing authentic Italian fare to Upstate, SC. 

The Project

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We’re in the process of building out our newest and most extensive location to date. Belladina's Italian Market and Deli will offer full course sit down meals, takeaway or pickup options alongside a market with all the imported and made-in-house goods anyone could want.

Our passion for good cooking starts with our love of family and community. At Belladina’s, family means everyone getting together, having fun and making a mess in the kitchen. This larger space will allow for families to engage with us and each other through cooking classes, and themed parties and special activities for kids. Part of our plan to combine community with delish food in a way that the whole neighborhood can enjoy. With our deli, market and events combo, not only can we welcome the community into our kitchen, but customers can take the flavors with them to create beautiful Italian dishes in their own homes.

Design plans have been set and construction for the project is well underway. We're working every day to bring the new location to life.

The Location

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The location was a “no-brainer.” Belladina’s aligns in both mission and location with the concept of Unity Park. The park is 60-acre, $61 million project, a short walk from our new eatery. It will include affordable housing, giving lower-income families an opportunity for a stable, clean, and beautiful home. 

Unity Park is also taking steps to ensure Greenville stays “Green” by adhering to a tree plan that will respect the environment while allowing the project to succeed. It will be a wonderful attraction for Greenville, and the perfect complement to Belladina’s community-focused approach to food and hospitality.

The Track Record

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We recently ran a successful campaign (121% funded) for our incoming location at the Silos in Easley We were overwhelmed by the support of the community, and we’re so excited to offer another opportunity for people to invest in Belladina’s and be a part of bringing this new location to Greenville.   

• This offering is for Revenue Sharing Notes in Belladina's Italian Market LLC.
• The minimum investment is $100.
• The investment multiple is 1.5x

Percentage of Revenue Shared

Instead of an interest rate, a Revenue Share has an investment multiple. Below are hypothetical investment examples for $1,000 and $10,000 investments. These examples are based on a 1.5x multiple with a 4-year pay back and could result in a targeted 16.4% internal rate of return (IRR).

Investment Example Forecasts

Returns and IRR are calculated based on Belladina's forecasted revenue and 1.5x multiple.

Returns are not guaranteed and the rate will have substantial changes if actual revenues vary from the forecast or if the business fails.

If the company's revenues are better than expected, payback could happen earlier and lead to a higher IRR. If revenues are lower, then payback will take longer, lowering the IRR, or leave money still owed at maturity of the note.

Every investment also carries risks, including the risk of losing some or all of your money. Vicinity does not predict or project performance, and the performance of any specific investment will vary.

Definitions

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A “rev share” is a debt structure that works like a royalty payment. The business agrees to pay a set percentage of their revenue until the investor is paid back a “multiple” of their investment. For example, a business may agree to pay 5% of their revenues each quarter until investors make 1.5x (the multiple) their original investment. As an investor, you would expect to turn a $2,000 investment into $3,000. The amount of time it takes to pay is dependent on the business’ revenue. 

Use of Funds

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***This info is provided by Belladina's. Vicinity never predicts or projects performance, and has not reviewed or audited this financial forecast.***

Financial Forecast

Each year represents 12 consecutive months from the beginning of operations.

1. Financial Forecasts Risks - The financial forecasts provided by us herein are reasonable forecasts by us based upon assumption of stable economic conditions and other various assumptions regarding operations. The validity and accuracy of these assumptions will depend in large part on future events over which Belladina’s and the key persons will have no control.
2. You Might Lose Your Money - Buying a note is not guaranteed or insured to protect from loss. The ability of Belladina’s to make the payments you expect, and ultimately to give you your money back, depends on a number of factors, including many beyond our control.

3. Competition - The market in which we operate is highly competitive and could become increasingly competitive with new entrants in the market.
4. Changes in Economic Conditions Could Hurt Belladina’s - Factors like Covid-19, global or national economic recessions, changes in interest rates, changes in credit markets, and various other crises might negatively impact Belladina's.
5. Investment Restrictions - There are strict limitations on selling your investment, there is less required offering information, uninsured losses, and no corporate governance.
6. Conflict of Interest with Companies and Their Management - In many ways, your interests and the interests of Belladina’s management will coincide. You must rely on the management's decisions.
   
7. Belladina's Might Need More Capital And Future Investors Might Have Superior Rights - If Belladina’s needs more capital in the future and takes on additional debt or other sources of financing, the new investors might have rights superior to yours.
8. Payments and Return Are Unpredictable - Because your payments are based on the revenue of Belladina’s, and the revenue of Belladina’s can go up or down (or even disappear altogether) unpredictably, it is impossible to predict how much you will receive and when. And because the payments are unpredictable, so is your ultimate return.

• Belladina's Hudson LLC has filed a Form C with the SEC which can be found here.
• Vicinity will be compensated upon a successful raise at 8% of the total amount raised, paid by the issuer.
• There is no cost for investors to invest, though Vicinity will receive a 1% transaction fee on all payments from Belladina's Hudson LLC to investors that will be withheld from the payment to investors.