The name "Belladina's" comes from our two precious girls: Karabella and Sabadina. We're raising money to bring the joy of handcrafted Italian eats from our family to yours. We're using this raise to power our growth as we expand into Easley. Our Belladina's location in downtown Greenville has successfully opened and has 6 full-time employees. We're ready for the "next big step" and we want you to be a part of it! We want this next location to feel like home so we're doubling down on community by raising capital from our fans and customers. We'd love to welcome you into our family.
At Belladina's you can close your eyes and be instantly transported to Italy by a plethora of authentic flavors. But our heart and soul is here in South Carolina and we'll be sourcing whatever we can locally.
We're an Italian family cooking Italian food. What does that mean for customers and investors?
1. No skipped steps. Creating our food is a labor of love. Using fresh, real ingredients isn't cheap, and making our dishes from scratch takes time. These time-honored processes respect the history of the meals we prepare and bring customers from all over to experience our food.
2. Authentic. We serve up Quatro Formaggio, our 4 cheese pizza, that rivals how your grandma cooked it. (sorry grandmas!) And that goes for everything we make. We take great pride in the details of each item and want to share that quality with our community. We see food as a way to open our home to Greenville. True to our Italian roots, everything we do is about "La Famiglia", our Family.
3. Food that tells a story. We don't just sell food, dining with us is an experience. From the family recipes in our kitchen to the local art on our walls, we believe that food should tell a story. Our imperfectly shaped pizzas show an individual touch, the handmade pasta speaks to our centuries-old methods, and our graffiti-laced murals are a visual call out the modern twists we embrace.
Evolving With The Times
This year we have seen major changes in the hospitality industry and, with your help, we're adapting to meet them. This new location will feature walk-up service and open-air seating to give everyone a safe, delicious, and one-of-a-kind dining experience.
In this new era, how do we connect with our customers when we can't shake their hands or high-five them? We speak through our food. Our goal is to purchase several pizza-specific ovens that allow us to make multiple region-authentic styles of pizzas. So if you fancy a deep-dish Chicago, good'ole New York style, a Detroit, or any others, we'll be able to make these for customer family. Consider it a taste of home for those in our home. ❤️
We believe serving our community isn't just about what we did yesterday, it's about being versatile and creative so fans can enjoy our Italian experience for years to come!
Pizza Connects Us
Pizza is a family-friendly and affordable cuisine. The restaurant will be a neighborhood mainstay that will contribute to defining the "sense of place."
They say, "Blood is thicker than marinara."
We couldn't agree more. My father, Potito, immigrated to Brooklyn, NY, in 1972 from Rapone, Italy, and has spent his entire life in the restaurant business. By the mid-1970s, Pat (my dad) opened his first place in Landover, MD.
After years of refining the concept and business model, he decided to branch out and open a more modern concept, with the same custom-made brick oven in North Myrtle Beach. The name was Benito's Brick Oven and it quickly gained recognition as one of the only authentic Italian restaurants at the beach. 2 years after opening in North Myrtle Beach, Potito decided to open another location in Broadway at the Beach.
The family worked on building the brand between 1991-2000. In early 2000, we opened another location in Mt Pleasant Town Center. Ten years later, we sold all Benitos Brick Oven Locations in South Carolina and moved back to Maryland. But wouldn't you know it, the Palmetto State called our name again and we decided to open a Vitos Pizzeria in Greer, SC. This was the first shop Potito handed off to Joseph Leccese, his son. It was the success of this restaurant that ultimately led to Belladina’s in Greenville and our making the Upstate our home.
This is a family business and it runs in our veins!
Location Location Location
The restaurant will be strategically located in an old-school rail car, positioned food-truck style on the exterior of The Silos. The Silos is a brand new project in the Easley neighborhood. It features a community space with a local brewery, private events, and other local eats.
Good Bones, Better Future
The space will retain it's character with restored pine floors, repurposed rail cars, and original structural elements.