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Helping spark the revitalization and economic resurgence of downtown Dunn, NC
Giving everyone in Dunn the opportunity to own real estate equity
Bringing a historically pivotal building back to life
Only Brewery + Restaurant within 20 miles
Foundational project to the Dunn brewing community
Providing Incredible Beer, Food & Entertainment for a self-proclaimed community-centered city
A downtown with a history of growth, ripe for redevelopment
In the early 1900s, Dunn blossomed into a bustling logging town, quadrupling its population over a 20 yr period thanks to thriving logging and turpentine distilling industries. At the center of this economic boom was Dunn Lumber Company, which launched in 1900. Dunn Lumber Co. not only provided jobs for the area and revenue for the city but quite literally built the town around it with the finished lumber it manufactured out of local timber.
As people and businesses flocked to Dunn, more opportunity was created. While Dunn Lumber Company later closed, the plant continued in operation under Southern Lumber Company. Over the years, the building was continually part of local commerce, later used as a wagon storage site and in the 1950s was converted to a cotton gin. Today the building still stands as an icon of the prosperity it helped create for the town.
No economic anchor for local businesses in the Dunn area
The lumber and turpentine industries faded, but the population of Dunn has steadily increased, widening the gap between demand for local businesses and the availability of them. Despite the proximity to a large transient population and the size of the location population, Dunn has been left without an anchor for its local business community.
Without this anchor, downtown is not only missing out on local and traveler spending but it’s held back from attracting additional businesses to the area, creating a self-perpetuating stagnation cycle:
All the right components are in place for economic flourishing, but a "First-Mover" establishment is needed first to catalyze growth for the area.
A welcoming brewery, restaurant & entertainment venue. A gathering place for the local community and visitors.
We’re creating the city of Dunn’s first and only craft brewery restaurant. It will serve a previously untapped market and build a foundation for future economic development in our town. Along with our rotating taps with handcrafted brews, we’ll be dishing out a full culinary experience with a broad menu stocked full of favorite local dishes. To round out the experience, our brewery and bar will enclose a spacious courtyard full of yard games and open-air seating. The courtyard is just the beginning of the entertainment though, we’re building out a full concert stage and seating area to host live entertainment from all over. This additional space will not only entertain guests and attract travelers but will offer additional revenue streams via ticket sales and venue rental.
We've set up a survey on our website for future customers to voice their opinions on preferred beer styles and flavors. We'll develop those with the head brewer once they're hired, a process we want community involvement in as well. We plan to use local history to name some of the beers (prominent citizens, historical figures, etc.)
As part of our development, we plan to acquire the property the building and event space sits on. This will give everyone who invests in this campaign the unique opportunity to own real estate in Dunn. Because property ownership hasn't always been accessible to everyone here, we want to use this project to open the door and allow the entire community to become owners in their hometown.
The Market Opportunity
A beer-loving downtown “where community matters”
Our goal is to make good on Dunn’s slogan:
“Where community matters.”
We’re giving our city and county neighbors a place to gather, eat, drink and build community.
The direct market we’re serving includes the city populations of Dunn, Erwin, Coats, and Benson. Because of Dunn’s central location though, we’re uniquely positioned to tap into the greater areas of Harnett, Sampson, Johnston, and Cumberland counties. These populations within a 10-mile range make up roughly 52,000 people.
In addition to the local resident market, we’re a short quarter-mile walk from downtown and our location sits near two highly trafficked thoroughfares for the state: Highway 421 and the newly renovated Interstate 95.
One of the most compelling aspects of the market is North Carolina’s proven appetite for craft beer. NC ranks 9th in the country for the number of breweries with 359. We also rank 8th in production, showing an intense and growing appetite for craft beer.
In fact, while some states shrank, North Carolina added 26 breweries in 2020 through all its challenges. Despite a statewide boom for craft beer though, Dunn residents are currently faced with a long drive to Fayetteville or Raleigh in search of a quality brewery/restaurant experience. We’re excited to include our community in the growing opportunity that craft beer has been for our state.
We've got 1.37 acres to play with, plus 3.75 open acres to the north
Our Brewery, Restaurant and Event space is located at the historic Dunn Lumber Company site. This spacious location gives us a blank canvas to craft our story while restoring this former source of economic vibrance for our community.
The 1,600 sq ft space will be split: 800 sq ft for the bar & staff, plus 800 sq ft for bar seating. At 15 sq ft per person, the bar will seat over 50 patrons.
At 15 sq ft per person, the 5,000 sq ft dining area will comfortably accommodate at least 330 people
At a recommended 5 sq ft per seat, the 330 diners require at least 1,650 sq ft. Our proposed 2,100 sq ft full kitchen provides more than enough room.
There will be several entry/exit areas that won’t figure into usable space. These areas will create easy access points to the parking and courtyard areas.
Our strategic approach to creating a destination attraction
Our business model is to create a destination community gathering place that serves as a platform to sell great beer, food, and experiences to both local and visiting populations. Because of the size, location, and flexibility of our space, we’re able to draw from multiple revenue streams while keeping a relatively simple operation.
Renovate the building walls & roof while adding basic plumbing & electrical components. We'll also establish the parking lots and traffic flow. These components allow the space to be used as a rentable venue.
After Phase 1, We'll develop the fully functioning commercial kitchen space. This will include firewall, refrigeration, and equipment installation with tie-ins to water, electric, and gas components.
Phase 3 builds on the first 2 phases with the completion of the brewery building and all of its brewing equipment. This phase will also establish the entertainment space including our Silos Stage and Concert Seating area.
During our construction and after opening we will maintain our focus on engaging the community and keeping our audience up to date with all the latest happenings.
Channels we're using:
Digital Assets like Facebook & a website have already been set into motion. We will use these as well as business listing to enhance visibility.
Digital ads on Google & Facebook will expand our online audience with local targeting.
Physical ads via newspapers, billboards & postal flyers will grab the attention of travelers & locals alike.
Public Relations with videos and interviews as well as collaborations with other news/marketing sources will be used to gain visibility as quickly as possible.
Incentives will be given to customers who ‘like & share’ content in order to expand the visibility and popularity of our brewery.
A stable & achievable pathway to success
A few extra wins that will help us succeed
We're pursuing available funding from the NC Dep. of Commerce Vacant Building Rehab Grant - which could include wall repair, roof work, HVAC installation, and electrical / plumbing work.
There are historically appropriate building materials on-site already including timber & brick that could be used in the renovation process for the repairs, patio brick wall, and bar.
I-95 has been recently renovated, increasing the traffic & potential customers to our location.
This offering is for an equity stake in the form of LLC Membership Units in Grain Dealers, LLC.
Offering up to 25% ownership in Grain Dealers, LLC.
There will be an 80/20 split on profits to capital vs. non-capital investors until capital has been repaid. Pro rata profit sharing after investment repayment.
The unit(share) price is $5
The minimum investment is $500
The goal raise is up to $1,070,000
Use of Funds
If we raise under $750K, we'll use the funds to purchase the property and building then complete basic renovations (HVAC included) to create the venue.
If we raise over $750K, we'll be able to open & operate the brewery along with the venue.
If we raise $1M, it will afford us all three main revenue sources: venue, brewery, and restaurant.
Wesley Johnson, Founder, CEO
Versed in commercialization and focused on community development, I strive to tie together modern digital tools with a range of business mod..
Will you be distributing your beer outside of the brewery?
As an economic development driver, we anticipate primarily serving our beer in our venue and other local venues with no anticipated effort to expand beyond the Dunn area.
Beer sales of 4 barrels per month steadily rising to 30 barrels in first year (1,000 up to 7,500 pints) at $1,000 per barrel revenue
Restaurant partner acquired and lease commenced with grand opening in Oct 2022.
Venue rental of 8 times in first year at $400 per rental. Rising to 80 rentals in 2022 and 100 rentals(roughly 8 per month) in 2023.
Every investment carries risks, including the risk of losing some or all of your money. Vicinity does not predict or project performance, and the performance of any specific investment will vary.
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Investing carries general risks, such as losing all the money you invest. Some key risks will be listed below. Additional general and project-specific risks may be detailed here if the Regulation Crowdfunding securities offering goes live.
You can learn more about the risks of investing through Vicinity here.
This is not currently a live securities offering.
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